Why you should be using TikTok to increase your brand awareness

By Poornima Prabakaran

Why you should be using TikTok to increase your brand awareness

The popularity of the social media platform TikTok has skyrocketed, and many businesses are already reaping the rewards of this trend. TikTok has become the most widely used app worldwide, with more than a billion users since its launch in 2016. It consistently ranks high in the Apple App Store and the Google Play Store.

Although the size of its user base may make it appear too late to sign up, its marketing potential could be better. Since TikTok is unlike any other social media network, many business owners realize they may have missed a tremendous marketing opportunity.

TikTok is not what it seems; it is a results advertising platform changing how individuals of all ages use the internet. Take a look at these suggestions for leveraging this service to raise your company's profile.

The Average Engagement Rate on TikTok Is Much Higher Than Any Other Platform

The purpose of TikTok is to provide its users with a simple environment that fosters innovation. Why is this possible on TikTok? In a nutshell, the site's functionality is built around the ability for its users to record short (15-second or less) videos of themselves lip-syncing or dancing to any song or other comparable content.

Users are urged to think outside the box to get the most benefits from the service, contributing to the service's high engagement rate (between 3% and 9%) compared to Facebook's low rate (0.18%). It makes TikTok so popular, and is why many companies want to advertise on it.

The short-form video presents a chance for brands to reach a young demographic that values community-building, content sharing, and collaboration. In addition to boosting sales, a rise in interaction rates raises brand awareness.

TikTok now has over 50% of Generation Z users.

TikTok has quickly become the 2nd most widely used social media platform among members of Generation Z, making it a crucial marketing channel for any business selling to this demographic. Simply put, your target demographic is already on TikTok, so if your brand isn't there, too, those users will engage with competitors instead.

TikTok has a growing user base within the 12–24-year-old demographic, but few businesses are incorporating the platform into their marketing strategies.

The average video has a greater conversion rate than any other media.

TikTok is an excellent example of how video marketing can increase conversion rates at the beginning of a customer's journey and every stage.

Visual content predominates on social media platforms like Facebook, Instagram, and Twitter. TikTok, on the other hand, is a video-only site. Thus, its conversion rates are far greater than those of photo-based platforms since users can concentrate more on the delivered content.

TikTok allows businesses to stand out and raise their brand's profile using entertaining video content. Brands should expect improved conversion rates because these videos are shorter, more creative, and optimized for mobile viewing.


TikTok is a relatively recent social media site that has gained attention for its unique approach to video production. Brands not including it in their marketing strategy may miss out on a huge opportunity to connect with millennials.

TikTok has over 1 billion users, making it an irresistible advertising channel that will keep attracting more businesses in the years to come. Using TikTok to spread the word about your company is something you should think about if you want more people to recognize your name.